Product Design / Ming-E Yip

I'm Ming-E, a strategic and creative-focused product designer with 10+ years experiences, in-house tech and creative agency.

Email

Based in London. Currently working at Miro - The Innovation Workspace.

Previously at fintech wealth app Moneybox, Bill.com SaaS financial platform and Zip digital wallet. Agencies worked for Accenture, Publicis Sapient and Protein consultancy.

Available April 2026. I run under Meum Studio.

SELECTED WORK

Onboarding Experience

Redesigning payment sign up and onboarding for merchants adopting Buy Now Pay Later payment method for customers.

Sign Up Optimisation
Product Design

FINTECH / MOBILE / WEB

Digital Lookbook

Unified experience providing optimal and creative UX for Zalando Creative team.

Fashion Lookbook Experience
Design + Art Direction

ECOMMERCE / UX / VISUAL

Rebrand Design System

Lead Product Designer implementing a new brand identity from Koto Agency and establishing the design system for fintech app.

Zip Design System
Product Design

FINTECH / SYSTEM DESIGN / MOBILE / WEB

Retail Chrome Extension

Growth project simplifying payments for Australian fintech, enabling Buy Now, Pay Later (BNPL) at online retail checkouts.

Zip Chrome Extension
Product Design

FINTECH / WEB / MARTECH

Fashion Campaign Web Design

Responsive modular design for Zalando campaigns, improving UX with intuitive filtering system for quicker product discovery.

Digital Fashion Campaign
Creative Design

ECOMMERCE / MODULE DESIGN / WEB

Digitalising Car Buying UX

Reimagining the car buying experience for consumers, and sales training for dealerships.

Digitalising Car Ownership UX
Visual Design

PUBLICIS SAPIENT / DIGITAL INNOVATION

EXPERTISE

Projects and company environments have spanned across startup growth, developing product brand maturity, retention incentives, acquisition intiatives and rapid optimising testing for performance results.

Design

Product design
Product strategy
UX research
Native app
Web

Creative

Digital design
Art direction
Image direction
Concepting

Brand

E-commerce
Guidelines
Development

Open for remote-friendly, freelance and contract roles for 2025.

Email me

Email

A Product Designer with 10+ years experience delivering innovative product and digital experiences across tech and creative industries.

Based in London, the last 6 years was spent exceeding career growth in start-up and corporation environments. Initiatives focused on product growth, retention, scaling design quality, and global payment experiences. Leading numerous collaborative cross-functional workshops, resolving complex platform problems and executing design meticulously, I'm best known for being a proactive team member in a eng-product squad and driving collaboration within the design culture.

Currently working at Miro, that serves 90m customers and 250,000 companies. Projects consist of product maturity, AI experience and launching new features in the B2B space.

Prior this, collaborated with the in-house team and Ragged Edge to rebrand and launch Moneybox's mobile app - serving 100k+ customers in the UK. Ex-Bill.com, a US-based cloud-based financial platform, and ex-Zip.Co, Australia’s fintech credit card disruptor. Earlier days as a UX/UI designer, I worked at Zalando, Accenture Song, and freelanced for clients such as Publicis Sapient, Timeout and Stylist Magazine.

My creativity and technical expertise blends together a broad range, from end-to-end product UX/UI design and research, to crafting strategic design briefs and delivering detailed, high-fidelity designs ready for launch.

LET'S WORK TOGETHERLET'S WORK TOGETHERLET'S WORK TOGETHERLET'S WORK TOGETHERLET'S WORK TOGETHERLET'S WORK TOGETHERLET'S WORK TOGETHERLET'S WORK TOGETHERLET'S WORK TOGETHERLET'S WORK TOGETHERLET'S WORK TOGETHERLET'S WORK TOGETHERLET'S WORK TOGETHER

Instagram

Medium

Art