I'm Ming-E, a strategic and creative-focused product design specialist with 10+ years experience, in product-tech and creative agency.

Based in London. Currently working at Miro - The Innovation Workspace.

Previously at fintech wealth app Moneybox, Bill.com SaaS financial platform and Zip digital wallet. Agencies worked for Accenture, Publicis Sapient and Protein consultancy.

Available April 2026. I run under Meum Studio.

SELECTED WORK

Fintech Rebrand

Elevating visual identity for Moneybox personal wealth app - helping over customers save and invest for their future.

FINTECH / UI BRAND / APP

Miro Innovation Workspace

Creating exciting things for Miro Prototypes. Speeding up product development from ideation to launch. 

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B2B / AI / WEB

Onboarding Experience

Redesigning payment sign up and onboarding for merchants adopting Buy Now Pay Later payment method for customers.

FINTECH / MOBILE / WEB

Digital Lookbook

Unified experience providing optimal and creative UX for Zalando Creative team.

ECOMMERCE / UX / VISUAL

Rebrand Design System

Implementing a new brand identity and establishing the design system for fintech app.

FINTECH / SYSTEM DESIGN / MOBILE / WEB

EXPERTISE

I seamlessly integrate into tech teams, bringing expertise in cross-functional collaboration across diverse environments - from startup growth phases to large established companies.

My experience focuses on solving critical business and user needs through brand maturity development, retention-focused design, acquisition strategies, with supported user testing results that delivers confidence, measurable results.

Design

AI experience
Product design
Product strategy
UX research
Vibe coding

Creative

Digital design
Art direction
Image direction
Concepting

Brand

E-commerce
Guidelines
Development

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Open for remote-friendly, freelance and contract roles for 2026. 

Product Design Specialist with 10+ years experience delivering innovative product and digital experiences across maturing tech products.

Across my career, I’ve worked across start-ups and corporate environments, focusing on product growth, retention, and elevating design quality. I’m known for leading cross-functional workshops, solving complex platform challenges, and delivering precise, thoughtful design as a proactive member of eng-product teams, helping to strengthen collaboration and design culture.

Experience in fintech with Moneybox, Bill.com, and Zip.co further strengthened my ability to design for scale, clarity, and complex financial journeys - specifically in global payments. Roles at Zalando, Accenture, and client work with Publicis Sapient gave me strong grounding UX/UI craft, creative thinking, and problem-solving. These foundations underpin the way I work today: bringing structure, momentum, and a collaborative mindset to product and tech teams.

My creativity and technical expertise neatly blends together, from end-to-end product UX/UI design and research, to crafting strategic design briefs and delivering detailed, high-fidelity designs ready for launch. 

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Retail Chrome Extension

Growth project simplifying payments for Australian fintech, enabling Buy Now, Pay Later (BNPL) at online retail checkouts.

FINTECH / WEB / MARTECH

Fashion Campaign Web Design

Responsive modular design for Zalando campaigns, improving UX with intuitive filtering system for quicker product discovery.

ECOMMERCE / MODULE DESIGN / WEB

Digitalising Car Buying UX

Reimagining the car buying experience for consumers, and sales training for dealerships.

PUBLICIS SAPIENT / DIGITAL INNOVATION

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