I'm Ming-E, a strategic, creative-led product design specialist with 10+ years' experience across product-tech and creative agencies.

Based in London. Currently at Miro - The Innovation Workspace.

Previously at fintech wealth app Moneybox, SaaS financial platform Bill.com, and digital wallet Zip. Agencies worked with Accenture, Publicis Sapient and Protein consultancy.

SELECTED WORK

Miro AI Prototyping

Launching Miro Prototyping from 0-1 as the product's first paid feature - speeding up development from idea to launch.

B2B / AI / WEB

Fintech Rebrand

Elevating the visual identity for Moneybox, the personal wealth app helping over 1m customers save and invest for their future.

FINTECH / UI BRAND / APP

Sign-Up Optimisation

Redesigning sign-up and onboarding for merchants adopting Buy Now, Pay Later (BNPL) as a payment method for their business.

FINTECH / MOBILE / WEB

Digital Lookbook

A unified digital experience delivering an intuitive, creative UX for Zalando's PR and creative teams.

ECOMMERCE / UX / VISUAL

Rebrand Design System

Implemented a new brand identity and redesigned the design system for a fintech app.

FINTECH / SYSTEM DESIGN / MOBILE / WEB

Increase Payment Revenue

Enhancing the Estimates feature to increase adoption and drive more paid invoices.

FINTECH / SAAS / MOBILE / WEB

EXPERTISE

I integrate seamlessly into tech teams, bringing strong cross-functional collaboration across diverse environments.

My creative and technical expertise now converge in AI design and build — concepting real, code-based AI prototypes, building my own AI-assisted products, and pushing code live straight to customers.

I solve critical business and user needs through product maturity, retention-focused design, and acquisition strategy — backed by data that builds confidence and delivers measurable results.

Design

AI experience
Product design
Product strategy
Vibe coding
UX research

Creative

Digital design
Art direction
Image direction
Concept
Storyboard

Brand

E-commerce
Guidelines
Development

Feel free to reach out :)

A Product Design Specialist with 10+ years' experience delivering innovative product and digital experiences across maturing tech products.

I've worked across fast-moving start-ups and process-driven corporate environments, focusing on product growth, retention, and elevating design quality. I'm known for leading cross-functional workshops, solving complex platform challenges, and delivering precise, thoughtful design as a proactive member of engineering and product teams — helping to strengthen collaboration and design culture. More recently, my design concepts and handoffs mirror the real product through code-assisted AI prototyping, including pushing my own pull requests to GitHub for final engineering review.

My progression through fintech at Moneybox, Bill.com, and Zip.co sharpened my ability to design for scale, clarity, and complex financial journeys — particularly in global payments. Earlier roles at Accenture, Zalando, and Publicis Sapient gave me a strong grounding in UX/UI craft, expanded my creative thinking, and introduced me to more considered, waterfall ways of working. These foundations shape how I work today: leading with creativity, while bringing structure, momentum, and a collaborative mindset to product and tech teams.

Retail Chrome Extension

A growth project simplifying payments for an Australian fintech, enabling Buy Now, Pay Later (BNPL) at online retail checkouts.

FINTECH / WEB / MARTECH

Fashion Campaign Web Design

Responsive, modular design for Zalando campaigns, improving UX with an intuitive filtering system for quicker product discovery.

ECOMMERCE / MODULE DESIGN / WEB

Digitalising Car Buying UX

Reimagining the car-buying experience for consumers, and building sales training for dealerships.

PUBLICIS SAPIENT / DIGITAL INNOVATION

LinkedIn

Instagram

Medium

Art

Ming-E Yip ©2024 All Rights Reserved