I'm Ming-E, a strategic and creative-focused product design specialist with 10+ years experience, in product-tech and creative agency.

Increasingly evolving skills via AI workflows and building AI projects such as UX Audit Recorder Chrome Extension plugin; made for designers, PM and marketers. 

Based in London. Currently at Miro - The Innovation Workspace.

Previously at fintech wealth app Moneybox, Bill.com SaaS financial platform and Zip digital wallet. Agencies worked for Accenture, Publicis Sapient and Protein consultancy.

Available Jan 2027. I run under Meum Studio.

SELECTED WORK

Miro AI Prototyping

Launching 0-1 Miro Prototypes as first paid feature. Speeding up product development from ideation to launch. 

B2B / AI / WEB

Fintech Rebrand

Elevating visual identity for Moneybox personal wealth app - helping over customers save and invest for their future.

FINTECH / UI BRAND / APP

Onboarding Experience

Redesigning payment sign up and onboarding for merchants adopting Buy Now Pay Later payment method for customers.

FINTECH / MOBILE / WEB

Digital Lookbook

Unified experience providing optimal and creative UX for Zalando Creative team.

ECOMMERCE / UX / VISUAL

Rebrand Design System

Implementing a new brand identity and establishing the design system for fintech app.

FINTECH / SYSTEM DESIGN / MOBILE / WEB

Increase Payment Revenue

Enhancing the Estimates feature to increase adoption and paid invoices.

FINTECH / SAAS / MOBILE / WEB

EXPERTISE

I seamlessly integrate into tech teams, bringing expertise in cross-functional collaboration across diverse environments.

My creativity and technical expertise blends together evolving into the AI designer and builder - concepting real product AI code-based prototypes, created own AI assisted products and pushing code live straight to customers.

I solve critical business and user needs through product maturity development, retention-focused design, acquisition strategies, with supported data that delivers confidence, and measurable results.

Design

AI experience
Product design
Product strategy
Vibe coding
UX research

Creative

Digital design
Art direction
Image direction
Concept
Storyboard

Brand

E-commerce
Guidelines
Development

Feel free to reach out :)

Product Design Specialist with 10+ years experience delivering innovative product and digital experiences across maturing tech products. 

I've worked for speedy start-ups and process-driven large corporate environments; focusing on product growth, retention, and elevating design quality. I’m known for leading cross-functional workshops, solving complex platform challenges, and delivering precise, thoughtful design as a proactive member of eng-product teams, helping to strengthen collaboration and design culture. Mostly recently, design concepts and handoffs mimick the real product via code-assisted AI prototyping, as well as, pushing own PRs to Github with final engineer code review.

My progression in fintech with Moneybox, Bill.com, and Zip.co further strengthened my ability to design for scale, clarity, and complex financial journeys - specifically in global payments. Roles at Accenture, Zalando, and Publicis Sapient gave me strong grounding UX/UI craft, creative thinking expansion, and waterfall approaches. These foundations underpin the way I work today: always leveraging on creativity - with bringing structure, momentum, and a collaborative mindset to product and tech teams.

Retail Chrome Extension

Growth project simplifying payments for Australian fintech, enabling Buy Now, Pay Later (BNPL) at online retail checkouts.

FINTECH / WEB / MARTECH

Fashion Campaign Web Design

Responsive modular design for Zalando campaigns, improving UX with intuitive filtering system for quicker product discovery.

ECOMMERCE / MODULE DESIGN / WEB

Digitalising Car Buying UX

Reimagining the car buying experience for consumers, and sales training for dealerships.

PUBLICIS SAPIENT / DIGITAL INNOVATION

LinkedIn

Instagram

Medium

Art

Ming-E Yip ©2024 All Rights Reserved