ZIP

Fintech Design System Rebrand

Leveraged a fresh rebrand concept for Zip, an Australian fintech disruptor, to craft a comprehensive new design system and brand identity — launching seamlessly across every product touchpoint with a smooth user experience.

OBJECTIVES

A rapid, six-week project to overhaul the product's brand: revamping the visual identity, building out a new design system, illustrating UI assets, and constructing a Figma library with coherent guidelines for the organisation.

ROLE

Lead Product Designer // Design System • Icon Library • Brand Guidelines • Typography

TEAM

Head of Product Design
Lead Mobile Product Designer
Project Manager
Software Engineers

The brand concept, provided by Koto Agency alongside our in-house mobile app designer, served as the look-and-feel reference for building out the entire UI design system.

A fundamental part of this rebrand was that every existing brand element — colours, type, illustrations, and icons — distributed across the mobile app, website, digital channels, and print materials, needed to be redesigned and relaunched seamlessly to align with the new brand identity.

The brand launch was segmented into phases and released strategically to maintain an uninterrupted user experience.

Mapping the existing typography against the new fonts ensured a seamless transition, preserving the user journey throughout the live rollout.

READMEs, guidelines, and mock-up examples were created and distributed to marketing, design, and product teams to showcase the new brand's look and feel.

The new brand identity went live across the app, website, and every online and offline channel in a coordinated rollout.

Marketing, product, and engineering teams were briefed thoroughly and followed the new guidelines closely, resulting in a smooth, successful brand launch with no technical issues.