ZALANDO

Fashion Press Lookbook

Executed a unified experience — website, print lookbook creative, and distinctive graphic elements — for Zalando, Europe's leading fashion e-commerce platform, delivering an optimal UX for fashion PR and media professionals.

PROBLEM

The existing Zalando lookbook microsite was difficult to navigate and understand, resulting in a high volume of email enquiries and repetitive manual requests from users such as media press and internal Zalando PR managers — leaving these teams overwhelmed and stretched for time day to day.

The microsite's hard-coded structure also made it difficult for non-technical users to update content each season, creating a recurring dependency on design and engineering resource from the PR creative department every quarter and prolonging project timelines.

SOLUTION

Created a cohesive experience where media professionals can scan an overview of the season's styling, view each outfit with linked products, and download the entire fashion press package for all their editorial needs.

The new design brought sophistication and a clean UI, while staying true to the Zalando brand. Design outcomes:

A new, user-friendly responsive website.
Designed email collateral, iconography, and a UI brand library for the website.
Designed a templated structure that allows the website to be easily self-managed and updated, while leaving room for creative customisation to reflect future fashion collections.
A media press package containing hi-res (print) and low-res (digital) imagery, press release documentation, copyright asset credits, and a downloadable print asset package.
A downloadable, print-ready PDF lookbook.

ROLE

Creative UX/UI Designer // Web Design • Art Direction • Interaction Design • Print