ZALANDO

Summer Fashion Campaign

Led art direction, digital image direction, and responsive web design for Zalando's 4-week summer campaign. Highlighted women's and men's wear collections with on-site filter anchoring, inspiring customers and aiding them in navigating an extensive product-based e-commerce platform.

OBJECTIVE

Designed and executed a campaign landing page to simplify product discovery for customers. Leveraged insights from identified customer personas and an understanding of typical shopping behaviors for both women and men.

DELIVERY

Responsive web campaign landing pages, meticulously designed master web banners for translations into 16 European languages, and crafted all digital assets for the campaign.

ROLE

Digital Designer + Art Director // Responsive web design • Cross channel marketing assets • UI

TEAM

Creative Director
Project Manager
Creative Copywriter

Crafted bespoke designs to prominently feature a wide range of products using campaign imagery. Styled homepage banners to ensure the summer campaign stood out from other ongoing site campaigns by incorporating shapes and colors inspired by the season's trends.

Digital marketing assets ensuring customer experience is consistent and campaign creative is coherent.