ZALANDO

Summer Fashion Campaign

Led art direction, image direction, and responsive web design for Zalando's four-week summer campaign — highlighting women's and men's collections with on-site filter anchoring to inspire customers and help them navigate an extensive product catalogue.

OBJECTIVE

Designed and executed a campaign landing page to simplify product discovery for customers, drawing on customer personas and an understanding of typical shopping behaviours for both women and men.

DELIVERY

Delivered responsive campaign landing pages, meticulously designed master web banners translated into 16 European languages, and all supporting digital assets for the campaign.

ROLE

Digital Designer + Art Director // Responsive Web Design • Cross-channel Marketing • UI

TEAM

Creative Director
Project Manager
Creative Copywriter

Crafted bespoke designs to prominently feature a wide range of products through campaign imagery, and styled homepage banners so the summer campaign stood out from other live site campaigns — incorporating shapes and colours inspired by the season's trends.

Digital marketing assets designed to keep the customer experience consistent and the campaign creative coherent.