Zalando: fashion e-commerce online retail

Oysho Campaign Landing Page

A digital campaign for the launch of Oysho on the Zalando site - creating brand awareness promoting underwear and nightwear. Working with the conceptual art directors, this campaign consisted of creating an image style that fitted the fun, playful and ‘Cosy Everywhere’ statement and concept. Produced was a microsite, onsite materials extending the campaign, email communications, social media and app content.

Liaising regularly with ideation, content marketing and tech to ensure the concept, hierarchy of content and the site navigation where aligning together and working visually. Combining the knowledge of needs from different departments resulted in a successful and well-performed campaign.

Role:

Digital Designer

Team:

Art director, project manager, copywriter, web developer