Zalando: fashion e-commerce online retailer

Digital Lookbook for Fashion Press

Designing website and graphical elements for Zalando’s online fashion press lookbook. A carefully curated platform displaying dominating trends with a functional service of downloadable new seasonal fashion content for all medias.

Problem:
  • Existing Lookbook site was difficult to navigate and understand.
  • Difficulty for users in finding the product imagery they needed.
  • High amounts of direct emails to Zalando PR team for requests.
 
Goals:
  • To redesign the previous site to an innovative design with a user friendly experience - art directing an elegant look and feel.
  • Work closely with engineer team to create best solution for current status and future aspects.
  • To lower the amount of communication traffic to the Zalando PR team.
 
How?
  • Display clear links to download hi-res / low-res zip files.
  • Create a template system that has a CMS for Zalando PR team to easily manage content.
Role:

Lead UI Designer

Team:

Engineer team, project manager

Users:

International press teams and media industry. 20-40 years old influencers and trend setters.

OLD Lookbook Design
  • gallery-image
  • gallery-image
  • gallery-image
Research / Moodboard
Transition Direction
Scroll_Motion_2Scroll_Motion_2
Menu_TransitionMenu_Transition
lookbook_page_04lookbook_page_04
lookbook_page_06lookbook_page_06
UI Style Guide
Overview:

The digital lookbook was a product outside of the shopping e-commerce site, therefore, an unique project that serviced the media industry and the Zalando PR team.