Zalando: fashion e-commerce online retailer
Digital Lookbook for Fashion Press
Designing website and graphical elements for Zalando’s online fashion press lookbook. A carefully curated platform displaying dominating trends with a functional service of downloadable new seasonal fashion content for all medias.
Problem:
- Existing Lookbook site was difficult to navigate and understand.
- Difficulty for users in finding the product imagery they needed.
- High amounts of direct emails to Zalando PR team for requests.
Goals:
- To redesign the previous site to an innovative design with a user friendly experience - art directing an elegant look and feel.
- Work closely with engineer team to create best solution for current status and future aspects.
- To lower the amount of communication traffic to the Zalando PR team.
How?
- Display clear links to download hi-res / low-res zip files.
- Create a template system that has a CMS for Zalando PR team to easily manage content.
Role:
Lead UI Designer
Team:
Engineer team, project manager
Users:
International press teams and media industry. 20-40 years old influencers and trend setters.
OLD Lookbook Design
Research / Moodboard
Transition Direction
UI Style Guide
Overview:
The digital lookbook was a product outside of the shopping e-commerce site, therefore, an unique project that serviced the media industry and the Zalando PR team.